Urban Platter Beta Carotene Powder

Urban Platter Beta Carotene Powder :    Beta-carotene is a provitamin of vitamin A, meaning it is transformed to active vitamin A in the body.    The powerful antioxidant properties of beta-carotene are vital for the detoxification of harmful substances in the body.     Its responsible for the red yellow and orange coloration of some fruits and veggies.    In the food industry beta carotene is used as an orange-red pigment in many products including non thermally non-alcoholic treated beverages..    Beta carotene is popularly used in vegan cheeses to give it a warm yellow colour and originality.    Urban Platter - Simply Good Food! :)